Proactive vs. Reactive Customer Support: What Works Best?
C ustomer support is like the backbone of any business. It's all about keeping your customers happy, right? But the big question is: should you be proactive or reactive? Proactive support means you’re stepping in before the customer even knows there's a problem. On the flip side, reactive support is all about responding to issues as they come up. Both strategies have their perks and pitfalls. Finding the right balance can be tricky, but it's key to keeping customers satisfied and loyal, especially in bustling call centers like those in the Philippines. Understanding Proactive Customer Support Anticipating Customer Needs Proactive customer support is all about getting ahead of the game. Instead of waiting for customers to reach out with problems, you anticipate their needs and act first. This approach is like having a crystal ball, allowing businesses to foresee and address potential issues before they become headaches. It’s about being one step ahead, saving customer...