OCC Blogs

  W ith so many customers purchasing your product or services, it’s almost impossible to get to know everyone on a personal level. Good news! You can leverage proven research on consumer behavior. We are all different, no doubt. But somehow, we are mentally configured to respond to certain instances in similar ways. Here are ten (10) tips to help you convert your prospects into loyal customers:   1.   Understanding the three (3) types of buyers Consumers in every industry experience buying pain and buyers can be categorized into three classes based on these levels. Spendthrifts making about 15% of your consumers would spend more before hitting their pain level. A whopping 61% will be average spenders while the remaining 24% will be Tightwads. The tightwads spend less on average before hitting their pain point. Which type of buyer is most difficult to convert? Of the three groups, the  TIGHTWADS  are the hardest to convert. Well, it makes sense to minimize t...

  T hey say customers are always right.  But what they don’t tell you is that many of your customers may prove very difficult to deal with. But what when you have to deal with the wrath of such seemingly rude and obnoxious customers?  Do you kick them in the face or just tell them to go to hell? Of course not. You have to treat the situation with the care and wisdom it demands. Below are a few tips you can always use when dealing with nightmare customers.   Listen, Rather than Argue  It doesn’t matter whether the customer is mistaken.  You should never argue with the customer even when it seems they don’t have all the info or even when you know what they would say next. You’ll do much help by just listening to them and then building rapport through the conversation.   Don’t Talk on Top of Your Voice   You don’t have to raise your voice because the customer is shouting or talking louder. Being calm in situations like this as well as talking slowly ...

  I n this blog, we’ll touch on key strategies to help you solidify customer relationships during these troubled times. This will no doubt reflect on your customer loyalty and retention metrics. In a similar discussion today, we’ll touch on five key strategies to help you solidify customer relationships during these troubled times. This will no doubt reflect on your customer loyalty and retention metrics.   1.  Focusing more on what customers value most about your brand   According to statistics from  Small Biz Trends , while 65 percent of your company’s sales will come from existing customers, the probability of landing sales from new customers is only about 5% to 20%. If this is true, then you need to up your customer retention game. How do you boost customer loyalty and retention? Simply by building on your current strengths and minimizing your weaknesses. It’s simple. Identify what current customers value most about your brand and commit more efforts to...

  T he fact is that, especially in established businesses, it is often best to focus on your efforts to retain customers. After all, what’s the point of investing time, energy, and resources in purchasing customers, only to waste the power of their relationship once you have them on board? 1. Customer Retention helps in immaculately positioning your business. One of the great things about high customer retention rates is that you are able to create an unmistakable sense of who your customers really are. On the other hand, this data is important for your customer retention efforts and provides you with tools to make customized and targeted promotions to increase your chances of success. But, moreover, all of this will help you in your efforts to find it in the future; you will know exactly what kind of people are likely to be loyal customers - who they are, where they live, what motivates them to shop, and what kind of messages they respond best to. Statistics show that 61% of consu...

    C onsumers in every industry experience buying pain and buyers can be categorized into three classes based on these levels. Spendthrifts making about 15% of your consumers would spend more before hitting their pain level. A whopping 61% will be average spenders while the remaining 24% will be the Tightwads. The tightwads spend less on average before hitting their pain point. Three (3) Types of Buyers Exist, Understand Each Group Which type of buyer is most difficult to convert? Of the three groups, the  TIGHTWADS  are the hardest to convert. Well, it makes sense to minimize the buying pain for this group and the others. By reframing value in a way that splits the payment into smaller increments, increasing value with bundling so consumers can pay in one fell swoop, and using the right choice of words, response rates among tightwads can be significantly increased. Admitting Shortcomings to Highlight Strengths If you’re wondering whether it would make sen...

  C ustomer service is such a big deal that it could make or break your business. Poor customer service can cost you both current and prospective customers and the ROI on great customer service can mean a lot to your business’s bottom line. While we’ll agree that customer service continues to evolve at an incredibly high pace, there are three main pillars of excellent customer service that will determine what the customer experience feels like. These are; Your staff Your products/services, and Your customers #1: Hiring for Customer Service Your staff is the bridge linking your customers with your products and services. If the bridge is broken, you sure know that customers will find it difficult to come onboard. From the receptionists at the counter to the contact center agents handling customer complaints and inquiries, everyone must be working on the same page to achieve the same end goal of delighting customers and prospects with excellent customer service experiences. Your staff...

  T he fact is that, especially in established businesses, it is often best to focus on your efforts to retain customers. After all, what’s the point of  investing time, energy, and resources in purchasing customers , only to waste the power of their relationship once you have them on board?   Helps in Immaculately Positioning your Business One of the great things about high customer retention rates is that you are able to create an unmistakable sense of who your customers really are. On the other hand, this data is important for your customer retention efforts and provides you with tools to make customized and targeted promotions to increase your chances of success. But, moreover, all of this will help you in your efforts to find it in the future; you will know exactly what kind of people are likely to be loyal customers - who they are, where they live, what motivates them to shop, and what kind of messages they respond best to. Statistics show that 61% of consumers take...