Leveraging Customer Experience to Win at Retail & Ecommerce
C ustomer experience is key across every industry. If there’s a single industry where customer experience matters the most, it would no doubt be the retail and ecommerce sector. According to Statista , global retail sales in 2019 stood at $24.78 trillion. In the US, this industry is the largest private employer with about 29 million people directly or indirectly. Graph showing retail sales since 2018 (Image Credit: Statista, 2020) The ecommerce aspect of retail is also a key aspect for retailers to consider. That sector, according to Oberlo, raked in $3.5 trillion in sales in 2019. While this represents a little over 14% of total retail sales, growth in this sector has been steady over time. Analysts expect this to rise to about 22% by 2023. Graph showing ecommerce sales since 2017 (Image Credit: Oberlo) Re-Commerce, Customer Experience & the Coronavirus The world of retail and ecommerce has always been very competitive and challenging, even before the coronavirus...