How to Convert Leads Into Customers
C onsumers in every industry experience buying pain and buyers can be categorized into three classes based on these levels. Spendthrifts making about 15% of your consumers would spend more before hitting their pain level. A whopping 61% will be average spenders while the remaining 24% will be the Tightwads. The tightwads spend less on average before hitting their pain point. 3 Types of Buyers Exist, Understand Each Group Which type of buyer is most difficult to convert? Of the three groups, the TIGHTWADS are the hardest to convert. Well, it makes sense to minimize the buying pain for this group and the others. By reframing value in a way that splits the payment into smaller increments, increasing value with bundling so consumers can pay in one fell swoop, and using the right choice of words, response rates among tightwads can be significantly increased. Admitting Shortcomings to Highlight Strengths If you’re wondering whether it would make sense to admit your faults to consumers, y