Redefining Customer Experience to Drive Growth in Healthcare
T he healthcare sector, now more than ever, should lead in modeling customer experience. According to Forbes and Statista , healthcare is one of the top 5 industries known for poor customer experience. This is perhaps due to the high complexity and fragmentation of most businesses in this industry. But whatever the reasons could have been, the coronavirus pandemic seems to have further exacerbated these customer support challenges for healthcare businesses. Current State and Challenges of the Healthcare Sector COVID-19 has brought on a few challenges for the healthcare sector. According to a publication in the Annals of Internal Medicine , one of these key areas is the disruption to healthcare supply chains. The already-frail system of this industry has been further exposed to more glitches by the ravaging coronavirus disease. As far as product needs in hospitals are concerned, the five most important products seem to be pharmaceuticals, medical devices, medical supplies,