Developing and implementing the right “tone” An off-tone will make the whole piece flat just as in music. Consider both of these sentences; “What else can I help you with?” AND “Anything else?” While both sentences literally mean the same thing, you’ll agree with me that they’ll generate different feelings. It is important that you define your standards as regards conversations. While this will help the team have a collective voice, each team member can still sound unique without looking like everyone is reading from the same script. In developing the right customer support tone, you’ll need to consider a lot of things. 1. You’ll have to visualize tone as a spectrum stretching from a negative to a positive side. 2. Always use POSITIVE LANGUAGE, and be wary of negative language like can’t, didn’t, won’t, you need to, you have to, etc. 3. It’s also nice to be brief but not necessarily brusque. 4. Regardless of how amazing your reply is — most customers are going to ignore a ve