The Role of Cultural Affinity in Philippine Call Center Success
I n the world of business process outsourcing, the Philippines stands out for its unique ability to connect with clients, especially those from Western countries. This connection is largely due to cultural affinity, which refers to the shared values and understanding between Filipino agents and their American clients. This blog explores how cultural affinity contributes to the success of call centers in the Philippines , offering valuable insights and tips for enhancing customer service. Cultural Affinity: A Key to Call Center Success Understanding Cultural Affinity Cultural affinity is crucial for the success of call centers in the Philippines . It refers to the shared values and understanding between Filipino agents and their Western clients. This connection helps create a better customer experience. The Philippines has a unique history with the West, which has shaped its culture and communication styles. This background allows Filipino agents to relate...